About
I’m a South African creative director, digital designer and visual storyteller. My work moves between fashion, brands, campaigns, digital products, photography and video, held together by one belief: refinement and heritage can coexist.
Documenting culture. Creating visuals. Building digital experiences.
Who I am
Siyanda
Lembethe
I’m Siyanda Ntokozo Lembethe, a South African creative director, digital designer and visual storyteller. I’m the founder of Cashmere Studios, where I blend creativity and strategy to build powerful brands and digital experiences with a refined, luxury eye.
I started working professionally in creative design in 2020. My work now moves between fashion, campaigns, brands, digital products, photography and video, and I’m interested in documenting the people, designers, spaces and stories shaping South African fashion.
What I do
- 01Creative Direction
Concept, art direction and visual storytelling for fashion, brands and campaigns, from the first idea to the final image.
- 02Photography & Video
Editorial and campaign imagery, plus editing and title cards for music videos.
- 03Digital Design
Websites, brand systems and digital products built with the same eye for detail.
Clients
Currently looking to collaborate with fashion houses, designers, publications and cultural platforms.
@cashmerenotcotton
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